Hei-l-zen [verb]; speed, driving fast in a daredevil fashion

HEIZR Club is taking automotive community building to the next level and producing some of the most extraordinary car meetups in the world. The brainchild of Felix Bauermeister, HEIZR Club has now worked with some of the most famous brands in motorsport, such as Porsche, Mercedes, BMW, Recaro, H&R, and many others - but its merchandising empire had to begin somewhere, and our collaboration with HEIZR Club produced its first event shirt design.

The two color tee was adapted from a set of photos taken in the 2021 Sebring Historic Racing Association paddock. The iconic RSR flare and 10,000 RPM tach capture the raw power and speed of classic sports cars while the clean flyer-style layout was inspired by vintage sneaker magazine clippings.

The collaboration proved to be a massive success: the HEIZR Club summer drive event registrations filled up in one day, the shirts sold out in both Germany and the United States (multiple times), and HEIZR Club grew its Instagram followers by more than 100% in the months after the merch drop.

HEIZR Club still continues to grow, with events happening worldwide that attract some of the rarest and most special cars ever made.

Photography by Hendrik Stüwe, Noah Sam Benjamin, and Felix Bauermeister.