Parade Lap is the product of a lifetime spent behind the wheel, under the hood, and at the racetrack. We are a branding agency and clothing label on a mission to celebrate speed culture through authentic design and storytelling.

Parade Lap is committed to bringing the fire back to a new wave of diehards. We share a bond with the people who were raised having a 911 in the garage and with the people who grew up peering through a neighbor’s garage window to catch a glimpse of one.

We connect with the kids that grew up shifting with their left hand from the passenger seat and the renegades that feel more comfortable in a racing harness than in the backseat of an Uber.

We speak in liters, ratios, and body styles because it’s all we have ever known. This is what makes speed culture special. No matter what sharp turns life may take, there will always be an obsession with speed.