In the era of internet bidding platforms and skyrocketing premiums, Nine-Oh-911 is cutting through the pre-owned Porsche buying bullsh*t.
Nine-Oh-911 is an independent automotive dealer that specializes in Porsche automobiles and collectables.
In preparation for its business launch in 2022, our team worked to create a visual identity for Nine-Oh-911 that aimed to capture what buying a vintage car should feel like in modern times.
Working with the client, our team started sketching logo concepts around the unique company name: Nine-Oh-911 is a proud nod to the Colton, CA zip code (909), cleverly fused with Porsche’s famous 911 nomenclature. This particular combination of digits and hyphens proved to be initially tricky in creating a logo mark that wasn’t derivative of an emergency hotline. We found that striking the right balance between modern and vintage sensibilities in the logo typography and 911 shape was able to solve this.
Simplicity was our guiding principle, and with letterhead, business cards, invoice templates, and signage to complement the logo mark, the Nine-Oh-911 visual identity was born.
