Shore Car Club is an automotive social members club purpose built to bring members together through unparalleled experiences.
The first of its kind in New Jersey, the idea for the members-only club came from an insight Shore Car Club owners had about the automotive social sphere—that the format for modern automotive events doesn’t allow for stronger, longer-lasting social connections.
The club is equipped with 6,000 square feet of private amenities, including co-working spaces, private meeting and dining rooms, coffee bar, racing and golf simulators, and more.
Agency Partnership
In close collaboration with the founders at Shore Car Club, our team directed efforts to develop brand messaging architecture, refine visual design guidelines, design and build club website and email newsletter templates, and design and source member merchandise before and after launch.
Notable work included early member welcome merchandise, limited edition track experience merchandise capsules, and interior directional signage throughout the club facilities.
Visit shorecarclub.com to learn more.
Photos courtesy of Glen Allsop and Jon Edwards.